Helmores grew to 70% market share in less than 12 months

The story

Helmores' relationship with us grew through the stages of our client journey. First they joined our Facebook Lead Engine and saw what a proper social strategy can do.

We then scaled this with Google Display and Google Search ads to keep Helmores top of mind.

The social strategy was coupled with a complete website design and build, which now brings in more leads than Rightmove and the other portals at a fraction of the cost.

After 18 months with us, Helmores continued to grow from strength to strength: always open to new ideas, and first to jump in whenever we launched a new growth tool.

The approach

We favour measurable numbers and conversions over vanity metrics. Helmores had the budget and wanted a rock solid client journey that would take them from one of the others to the only choice in their town.

The results

Helmores grew their market share to 70% inside 12 months whilst growing their average fee from around 1.35% to 1.75%.

Their funnel includes Facebook ads, Google ads, SMS and video messages, and generates 3 to 4 valuations every week. Because of the value it gives their clients, they are often the only agent called in, which has helped fuel the fee growth.

Their website changes its content depending on the visitor and the ad they clicked, so each person sees the version best suited to them, which considerably increases the conversion rate.

I'm literally blown away by the sheer amount of traffic to our website from Google ads, and volume of Facebook leads that arrive every day. If you're struggling with Facebook and Google ads, I can highly recommend!