Case studies Ensum Brown
Ensum Brown went to number one for new listings only 4 months after opening
With a client journey that brings leads to the brand and nurtures them into clients.
The story
Ensum Brown were relaunching their brand and opening in a new area. They wanted a website that would turn browsers into leads and booked appointments, and encourage visitors to act whilst growing the brand locally.
We designed and built a conversion focused website that changes its content based on the person viewing it, which boosts engagement, conversions and the ultimate goal, appointments booked.
It was coupled with a client journey that included Facebook and Google ads, lead magnets and an email nurture sequence, turning cold leads into warm prospects and keeping the brand top of mind across every channel.
The approach
A full funnel with a brand new website let us build exactly what we would want. We broke the client journey down step by step and went back to the reason for having a website at all: turning browsers into leads.
Traffic is the fuel for any website, so we built a social advertising campaign to bring people to the site and keep bringing them back.
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