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Ensum Brown were re-launching their brand and opening in a new area. They wanted a website that would help them convert browsers into leads & booked appointments. They wanted a site which encouraged visitors to take action whilst delivering messages that would help them grow their brand in the local area.
We designed and built them an industry leading, conversion focussed website which dynamically changes it’s content based on the person viewing it. This massive boosts engagement, conversions & the ultimate goal, appointments booked!
This was coupled with a client journey funnel that includes both Facebook & Google ads, various lead magnets and a bullet proof email nurture sequence. All the while nurturing cold leads into hot prospects and keeping the brand top of mind across multiple touch points and multiple channels.
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Having the opportunity to build out a full funnel with a brand new website really allowed us to build out the stuff of our dreams.
We broke down the client journey step by step and re-established to reasoning behind having a website in the first place, convert browsers into leads!
The fuel for any website lead growth is traffic so we built a rocking social media advertising campaign to drive traffic to the site and keep bringing it back again.
This is what we did: