Case studies Avocado Property
Avocado launched from a cold start to 21 listings inside 4 weeks
Using a simple Facebook ad and an excellent follow up process.
The story
Avocado came to us with the idea of launching a new, forward thinking agency. We were asked to build them a database of cold leads they could nurture into clients: no website, no high street office and no client list to start from. Just two people and some pink hoodies.
Enter the Facebook Lead Engine, our own system for generating leads with Facebook ads, a landing page and careful targeting. Within two weeks of launching, Avocado had enough leads to generate £30k worth of instructions. After 4 weeks they had listed 21 properties.
Five months in, Avocado had grown to 10 partner agents and over 100 instructions, all from a cold start.
The approach
We deal in hard data and measurable campaigns rather than vanity metrics. Avocado needed a return that would let them scale their spend with their growth.
The results
Over 150 leads came in during the first few weeks of the campaign. Over £30k of commission was instructed in the second week of opening, and 21 listings by the end of week 4.
Nine months later Avocado Property were the leading agent in their area and had grown from 2 to 11 partner agents, with over £350,000 of sales commission in their pipeline. No leaflets, not a door knocked and no introductory fee offer.
I have worked with EAanalytics for about half a year know. Their knowledge has been incredible for our business and their lead generation is vital to our business too. I highly recommend utilising their services.