Canvassing letters that get answered.
Most agents in your area send the same glossy leaflets with the same bullet points. Change the message and the response changes with it. We've written it for you.
What's inside
Key stages
Catch vendors at the moments they are most open to a new agent.
- Just instructed another agentSent to new instructions as they come to market. A rapport builder, so that if they ever doubt their sale, they speak to you first.
- Just reducedLets vendors know there are other options before they reduce any further.
- Slow moverFor the homes that seem to be sticking around. Opens the door and shows them how good you are.
- WithdrawnAny property is saleable at the right price. Get in with the right advice before another agent does.
Fresh stock
For homeowners thinking of selling, now or soon. Every word chosen to be positive and suggestive.
- Once sale agreedTo the same road, the 20 houses opposite and 20 either side. Tells them you have more buyers waiting.
- Once soldSent on exchange to widen your circle of influence.
- Sold, another wantedShort, with a picture of the home you sold, so similar homeowners link their property with you.
- Specific area requestPrint on headed paper, fold, and post through a couple of streets a day.
- Can you help?Asks the homeowner's help to find a home for your buyer. The agent who leaves no stone unturned.
- Request for property certificateA certificate signed by your buyer, asking you to find a particular type of home.
- Specific road requestFor vendors who would sell for a good price with minimal fuss.
- Valuing in your streetGets you through many more doors and builds a pipeline of future prospects.
Already on the market
A consultative series that follows on letter by letter, for vendors already listed with another agent. Send weekly or fortnightly and catch them when they fall.
Lettings prospecting
Eight of the best sales letters rewritten for landlords: once let agreed, once let, can you help, just instructed, let another wanted, specific area, specific road and valuing in your street.
We have found the letters invaluable in helping to promote our business, we are a relatively young company so the letters have really helped in adding structure to our marketing plan and in gaining new instructions. Well worth the fee!
These letters are opening doors that normal canvassing failed to! A big thank you to eaanalytics from the staff at Optima Wisbech!
Questions
How will I receive the templates?
Instantly, as a download. You'll also get the links by email, and they stay in the account you create when you buy.
Can I change the wording?
We don't recommend changing the content, as it may affect your results. The parts you should change to suit your brand are highlighted.
Do they work in Word and Pages?
Yes. They are .docx files, which open in Word, Pages and most other word processors.
Can they be used with mail merge?
Yes. The merge fields are already in place.
Can you send them for me?
No. You know your market better than anyone, and targeting the right addresses is what makes them work.
Anything else I need to know?
They come in a .zip file. Most computers open these without any extra software.