Designing Great Estate Agents Websites – The Dos and Don’ts .

Website Design - Do's And Don'ts for estate agents


Designing estate agents websites carefully and correctly is essential for the estate agent to see success. There are too many companies that use cookie-cutter websites and think that it is passable, but it isn’t. It will be damaging your business whether you realise this right now or not. With that being said, we will be looking at some of the components that you need to know in regard to designing estate agents websites. 

Easy To Use Leads To Higher Conversions

The easier your estate agency website is to use, the higher the likelihood of getting the number of conversions you are looking for. The higher your conversion rate, the better this looks to the algorithms that search engines use when ranking websites, and the better it is for your business as you are bringing in a significant amount of clients. The conversion rate is always what many companies choose to focus on, and they are right to do so.

Creating an easy-to-use website does not mean that it has to look basic, which is one of many people’s mistakes. Just because something is easy to navigate, that doesn’t mean that it can’t be made attractive and exciting. All you need to do is ensure that the pages look fantastic and appealing and that all of the different sections of the website are clearly signposted.

Vendors looking for an estate agent
Vendors looking for an estate agent

Mobile Responsiveness is Key

Mobile responsiveness is critical in the age of technology that we live in now. Before, it was all computers and laptops, meaning that the design would be okay if it only loaded adequately on these devices. This is no longer the case, with increasing numbers of people accessing sites on their smartphones or tablets. As such, it’s essential that you design your website to respond to these devices. If you are loading your website with an excess amount of unnecessary data, pictures, and so on, then this will take a significant amount of time to load on your mobile, with no guarantee it will fully load whatsoever. 

For this reason, you must be testing out your website on mobile devices before you launch it. Professional designers like EAanalytics know how to create the perfect estate agency website for you that is mobile responsive and ensures that you do not have to waste traffic.

Mobile Responsive Website Design Wireframe.
Mobile Responsive Website Design Wireframe.

Dos and Don’ts of Estate Agents Websites

First, make sure that you check every piece of content that appears on your website for informational quality. All posts need to be engaging, effective, and worth the space they are taking up on the website. If not, they shouldn’t make the cut. Also, on the do side, you should ensure that you are not too ‘in your face’ with the website. Sometimes, this comes across as too flashy, which is not something people tend to like.

You should stray away from cluttering your website with unnecessary photos and videos; this makes the load times slower and makes people think that there isn’t much to your business. Next, you should check your website for any errors prior to launching and whenever you choose to update your pages. Errors will have people clicking off your website faster than you can say goodbye!

Keep it Modern, Keep it Fresh

It’s essential to keep up with the times, so you want a modern and fresh website. If it looks like it was built in the early 2000s, this will not be appealing to your clients. You’ve got to think about what people want to see and how you can achieve this to show potential clients that you are an informative business. It’s all about keeping the user interested, so keep that in mind.

EAanalytics Modern designs for estate agents websites
EAanalytics Modern designs for estate agents websites

Our 5 Step Plan

To provide you with the very best service, we follow a 5 step plan for success. We understand that each estate agent is different, meaning that we need to know the real you before we can help. This is where our five-step plan comes into play. 

  • First, we need to get to know you properly. In this, we learn about you and what you need so that we can decide together whether or not we are a good fit. 
  • The second step is to create a design proposal for you. We will design a bespoke proposal based on the needs that we have discussed in the getting to know you session, and we will add tips on how your new website will help grow your business.
  • The third step is the development stage. Our team will design a website as unique as your business, ensuring that there is no other quite the same. This website will provide you with the platform you need to sell more properties without any interference.
  • Of course, no website is complete until it has been adequately tested. The fourth step is all about testing and making the final changes to the website. It’s uncommon for everything to be perfect the first time, so there will likely be a few modifications that need to be made.
  • Last but not least comes the launch of the website. The testing has been completed, everything is working perfectly, and now your website is ready to go! You can now start generating some fantastic business and leads for your company.

Key Points

There are a few key points to remember when designing estate agents websites:

  • Make sure all content is engaging and of high quality.
  • Do not clutter the website with unnecessary photos and videos. This will slow down load times and may turn potential clients off.
  • Ensure your website is modern and up to date, to show that your business is keeping up with the times.
  • Our five step plan can help you create a website that is perfect for your business.


Designing an estate agent website can be a daunting task, but following our dos and don’ts will help you create a website that is perfect for your business. Our five step plan will guide you through the process of creating a website that is both informative and visually appealing to potential clients. Remember to keep your website updated with the latest trends to ensure that your business looks professional and cutting edge.

We hope that you have found this article helpful and now have a better understanding of designing estate agent websites. You must be thinking extremely carefully about every little piece of detail. One wrong feature from the wrong location can result in your bounce rate going through the roof, which is the last thing you want. Get in touch with us today if you are interested in giving your website the boost it needs.

If you liked this post, you might also like this one:

The Importance Of Great Website Design For Estate Agents

Frequently asked Questions

How do I choose the right estate agents website design?

The best way to choose the right estate agent website design is to consider your target audience and what you want to achieve with your website. If you are looking for a modern and cutting edge website, then make sure to choose a design that reflects this. However, if you are targeting a more traditional market, then you might want to go for a more classic design. It is also important to consider the overall branding of your business and make sure that the website design fits with this.

What are the benefits of having a well-designed website?

There are many benefits of having a well-designed website, including improved lead generation, increased sales, and improved brand awareness. A well-designed website will also help to build trust with potential clients and show that you are a professional and reliable business.

How often should I update my estate agent website?

You should aim to update your estate agent website on a regular basis, to ensure that it is kept up to date with the latest trends. This will also help to improve your search engine ranking and make sure that potential clients can find you easily online.

What are the most important elements of good estate agents websites?

Some of the most important elements of a good estate agent website include an engaging design, high-quality content, fast load times, and regular updates. It is also important to make sure that your website is mobile-friendly and easy to use, as more and more people are using their smartphones and tablets to search for businesses online.

What are some common mistakes that people make when designing their estate agent website?

Some common mistakes that people make when designing their estate agent website include:

  • Cluttering the website with too many photos and videos, which can slow down load times and turn potential clients away.
  • Not including enough information about their services, which can make it difficult for potential clients to understand what they offer.
  • Failing to keep the website up to date, which can make it look outdated and unprofessional.
  • Not having a clear call to action, which can make it difficult for potential clients to know what to do next.

Share To Socials


Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Let's have a chat

Request a callback and let’s chat about putting you on the right track to success!

Recent Posts