The Importance Of Great Website Design For Estate Agents.


Read on to discover the importance of great website design for Estate Agents and 4 actionable points you can take away to make yours stand out from the crowd.

A well thought out website design for estate agents is one of the most important additions to an estate agent’s digital marketing plan. It can help generate more leads, increase brand awareness, and build trust with prospective clients.

Estate agent websites are a great place for them to showcase their knowledge and expertise in the industry. They can also serve as an online brochure for their listings, show listings in the area, and display their contact information. Most importantly, they can help potential customers find them with an SEO strategy that puts them at the forefront of search engine results and above competing estate agencies.

A well-tuned website will outperform any property portal on any given Sunday!

What is important in an estate agent website design?

Estate agent websites should include listings with full property descriptions, photos, interactive maps, videos showing your properties and neighbourhoods, expert articles on buying and selling homes, social media plugins for sharing content, contact information and the basics like location, hours of operation.

One of the key things that we find is often missing is some form of effective lead generation or capture. This is weird as this is probably the most important function of any estate agency website design.

Can you build an estate agency website on your own?

It is possible to build a website without the help of a web design agency, but it can be time-consuming and requires specialist knowledge. If agents are not particularly tech-savvy or lack the time to deal with building and maintaining a mobile responsive website, then this is something to consider. Whether you decide to work with an experienced company or do it yourself, make sure you find a solution that works for your business.

Should you use a specialist Estate Agent Website Design Company?

The right website design agency will help estate agents build a site that achieves their goals. This will help them generate more leads from potential, buyers, vendors landlords and tenants.

They can show you how to get more out of your content and provide helpful tips that will increase the usability and function of your site. They will make sure everything runs smoothly and seamlessly on all devices, especially mobile devices and browsers with a responsive web design.

There are many different website design companies to choose from, but not all of them will be the right fit for your needs. Estate agents will want to find a design agency that is well-versed in what estate agents need from their website so they can stand out from the plethora of estate agent websites out there and generate the right types of clients for the business.

4 things to consider when building your new estate agency website

  • Make sure it’s mobile responsive
  • Customise your site with plugins to increase usability
  • Work with an SEO specialist to build in keywords that will increase traffic
  • Find the right web design agency for your digital marketing needs
EAanalytics design mobile responsive websites for estate agents

Make sure it’s mobile responsive

A responsive website will scale depending on its size and the device it is looking at. This ensures that the important material is always displayed – and avoids needing to pay for multiple versions of your website. Web responsive design will make it comfortable to use for mobile devices and will be adaptive to whatever mobile phone is being used. It is important that your website is compatible with these devices to make it easy for users to use it. Websites that are more mobile responsive will usually load faster than those that are not.

This will lead to a more positive user experience and hopefully, a boost in Google rankings.

EAanalytics are website developers for estate agents

Customise your site with plugins to increase usability

When building an estate agency website, it is important that everything works seamlessly and is user-friendly. This can be achieved by adding helpful plugins like advanced search widgets, Google maps, valuation tools, social sharing networks etc. Choosing the right plugins will also help with lead generation and pushing your property stock to the various property portals.

A web design company should provide their clients with custom-tailored web design solutions that will help them achieve their goals.

EAanalytics are SEO experts for Estate Agents

Work with an SEO specialist to build in keywords that will increase traffic

The right web design company should be able to recommend an SEO strategy that will help agents stand out from their competitors. This is important for establishing credibility and visibility online. The more visible a website can be, the more successful it will be at generating leads and converting website visitors into new clients.

EAanalytics are a website design agency for Estate Agents

Find the right web design agency for your needs

When looking for a web design agency, an estate agent should consider how experienced the company is in building websites for estate agents. For example, they should ask if their company already has experience working with estate agent website design specifically and what examples of previous clients’ businesses that they’ve worked on. They should also find out about the website development process, especially with responsive websites and any specialities they might have.

Need some help with your estate agent website?

Estate agent website design is an extremely specialist field. If you need help with a new website or some pointers on your current website, reach out to our dedicated team. We can have a chat about how we can help increase your online visibility and help your business grow. It goes without saying that exceptional service comes as standard.

Request a free website review today

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