Ok so this is where things get interesting. What should we write, how often should we write, who should we address the letters too, these are the questions we are often asked and the truth is there is no right answer. The goal is to capture their contact info so that you can add them to your call out list. Here are some suggestions which we hope are helpful.
Q: What should we write?
The temptation here for most agents is to go in all guns blazing, telling the vendor how great they are, how many websites they’re on, how large their network is etc. Unfortunately in todays market most people are averse to being sold to and don’t really care about your boasts. They wont read past the second line! We would suggest a softer approach and certainly wouldn’t ask for the business at that stage. Maybe you could simply introduce yourself and enquire if they need help with their search. whatever you do make it relevant to them and not all about you. They need to be immediately interested or you’ve wasted your chance. If you can afford it, hire a content writer to write something about the housing market in their particular area. If you are stuck for what to write or just don’t have the time then you’d do well to take a look at our Letter Pack – Already on the market
Q: How often should we write?
Our recommendation is once every two weeks until they make contact. more than that you risk annoying them, less than that they’ll forget about you. This way, four well written letters will stretch over an eight week period by which time they should be nearing the end of any agreement and will most certainly be questioning the ability of their agent.
Q: Who should we address it to?
If you have the ability to get the names from the land registry or wherever then do that and don’t worry about the ones that are wrong. Failing that just use “The Homeowner” or something similar, not the best option but it will have to do.