In this, the second in a series of video interviews with Christopher Watkin, we discuss cheap estate agency fees and how to improve them.
On the face of it they seem like a fantastic idea, potential vendors use the tool and ‘hey presto’ you get a lead delivered to your inbox, how amazing is that? No, but seriously if this were the case and it were that easy, it would be absolutely fantastic! However they have two MAJOR flaws…
Are you spending money on Rightmove banner adverts? Read on to understand how you are probably wasting a good chunk of your marketing budget!
Over the last few months and years much has been said about the response rates or lack thereof of traditional canvassing methods. I’m talking about the “Dear Homeowner” letters and glossy A5 leaflets many of us have been using for centuries. Should we abandon them or not?
Whether you are a small independent or a multi brand corporate agency the consistency of your brand is paramount to the impression the public will have of you. Professional email signatures can help you enforce and protect your brand while delivering opportunities to promote your services, showcase awards and drive customers to your website and social media channels.
Any internet marketing "Guru" will tell you that "The Money Is In The List!". What they mean by this, is that if you are doing any sort of sales online then you should be growing your email list. Estate agents can also use emails lists to generate more instructions!
So you've put the effort in and your valuation levels are starting to increase, now you need to make sure that you are the estate agent of choice once you get there. This will increase your chances of getting them to sign on the dotted line.
Email is a great way for estate agents to communicate with their client database, sometimes long after they have dealt with you. Effective use of email capture and email promotion will help you generate a long term relationships and bring you more repeat business.
Want to know how to reach more fans and keep your followers interested in your page? Watch our short video for some proven tactics! And remember to leave your comments below.
The answer is right now! The fact is that good is the new average especially in the world of Estate Agency. Your potential clients are finding it increasingly more difficult to see any differences between Estate Agents. Many of you will have heard vendors say”you all sound the same”.