I recently sat down with the legendary industry commentator and trainer Christopher Watkin to discuss various Estate Agency Issues. We recorded a series of videos touching mostly on estate agency marketing and lead generation.
In this video, we talk about cheap estate agency fees and what you can do to beat them. We discuss the importance of differentiation as well as the POP method:
- Discover the Pain
- Overcome the Obstacles
- Deliver the Pleasure
Once you can do this, improving your fees will be alot easier than you think.
Have a watch and please comment below!
If you haven’t watched the others in the series, you can find them here:
Kyriacou vs Watkin #1, Estate Agents Websites
Kyriacou vs Watkin #2, Beating Cheap Fees
Kyriacou vs Watkin #3, Door Knocking
Kyriacou vs Watkin #4, Offering a fixed upfront fee, Should you do it?
Kyriacou vs Watkin #5, Estate Agency Suppliers, Are they worth the money?
Kyriacou vs Watkin #6, Purple Bricks, what can we learn from them?
Kyriacou vs Watkin #7, Rightmove, are they worth every penny?
Kyriacou vs Watkin #8 What makes a good Estate Agency Canvassing Letter?
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