Any internet marketing “Guru” will tell you that “The Money Is In The List!”. What they mean by this, is that if you are doing any sort of sales online then you should be growing your email list.
So how is this relevant to you as an Estate Agent?
Well, as I’m sure you are aware a very high percentage of your customers start their search for properties online. Many Vendors also do a fair bit of online research before calling agents in to value their properties. This is an excellent opportunity to begin your relationship with them.
However, most of the the Estate Agency websites I visit are not making any effort whatsoever to capture this essential lead data. Websites have become simple browsing tools for potential buyers & tenants (who are using the portals anyway) coupled with some generic info about the company.
This is almost CRIMINAL!
Your website should be your lead magnet, you should be driving people to it and then pushing them through a sales funnel to generate good quality leads. These leads will already have an interest in your company and therefore you will have a massive edge over your competition when the time comes for them to sell or let. Doing this gives you an opportunity to create a lasting relationship sometimes long before they are ready to commit.