EAanalytics has a new look, and a new job.
For 12 years we’ve been helping UK estate agents win instructions. It started with canvassing letters for the moments a vendor is actually listening: just reduced, withdrawn, once sold. Then came the Lead Engine: Facebook ads, a landing page and an instant valuation tool, put together so vendors came to the agent. Then whole websites, and the Google and Facebook campaigns sending people to them.
Every lesson from that work has gone into two new brands, and EAanalytics is now the company behind both.
AgentKit
AgentKit builds bespoke websites for UK estate agencies. Every site is designed from a blank page, for one agency and its patch, with one job: turning browsers into booked valuations.
Don’t leave your next instruction down to the portal gods. Get your own website doing the heavy lifting.
Market Trak
Market Trak is for agents who want to be the first call when a homeowner decides to sell. It turns local property market data into reports, social posts and valuations, so your patch sees your name every week.
Many homeowners choose their agent long before they sell. Market Trak keeps your name in front of them while they make up their mind.
The last post in this journal
This is the last post we’ll write here. The journal goes back to 2011 and every article in it stays online, but new articles for estate agents are now written by AgentKit.
If you want to keep reading, follow the AgentKit guides. That’s where the new writing on websites, Google, the portals and getting more valuation requests lives from now on.
Thanks to everyone who’s read along since the early days. A lot of what’s in AgentKit and Market Trak was learned on your patch.