Top Tips Series
6 Website Copy Mistakes
THAT ARE LOSING YOU CLIENTS!
(and how you can fix them)
Congratulations!
Your website looks amazing and Google is bringing potential clients to your website! But they are leaving without converting. These might be the reasons why...
#1 you only talk about yourself
And ignore the client’s problems. Your clients are the most important people on your website, talk about their problems, needs and desires.
#2 YOU TALK TO A GENERAL AUDIENCE
Rather than to your ideal client. Identify your ideal client persona and talk to that person directly if you want to make your message more effective.
#3 YOU ONLY SELL YOUR SERVICES
Instead of highlighting solutions. Explain how your service will make your clients lives that bit easier.
#4 YOUR TONE OF VOICE IS COLD AND DISTANT
Because you think it will make you look more professional. Remember that you are talking to real people. Write in a conversational way, as if your client is right in front of you.
#5 YOUR COPY ISN'T CLEAR
It’s full of industry jargon, abstract adjectives and empty sentences. Gain more credibility by being specific. Your clients should easily understand what you’re trying to say.
#6 YOU ARE JUST COPYING THE COMPETITION!
Just be Yourself! Develop your own voice and persona, avoid industry clichés and just be genuine.
1. Identify your ideal client 2. Put them at the centre of your copy 3. Speak directly to them 4. Offer solutions 5. Be clear and specific 6. Be yourself!
LET'S RECAP
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