Top Tips Series
(and how you can fix them)
And ignore the client’s problems. Your clients are the most important people on your website, talk about their problems, needs and desires.
Rather than to your ideal client. Identify your ideal client persona and talk to that person directly if you want to make your message more effective.
Instead of highlighting solutions. Explain how your service will make your clients lives that bit easier.
Because you think it will make you look more professional. Remember that you are talking to real people. Write in a conversational way, as if your client is right in front of you.
It’s full of industry jargon, abstract adjectives and empty sentences. Gain more credibility by being specific. Your clients should easily understand what you’re trying to say.
Just be Yourself! Develop your own voice and persona, avoid industry clichés and just be genuine.
1. Identify your ideal client 2. Put them at the centre of your copy 3. Speak directly to them 4. Offer solutions 5. Be clear and specific 6. Be yourself!
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