My name is Chris Kyriacou!
I've run a few Estate Agency Offices in my 15 years of service and learned a lot from working in both Corporate and Independent environments. The one tactic that I could always rely to boost productivity and keep me on the top spot was going "Back To Basics" every now and then.
One of these basic techniques was to canvass any street I was involved with. Be it a Market Appraisal, a listing, an exchange or a sale. This helped me to increase my Brand Awareness dramatically and cement my brand as the most active and best performing.
This method takes consistency and dedication but it works!
I tried hundreds of variations of these letters over the years and made notes on their conversion rates. After much testing I settled on these 4 as the best performers for generating more market appraisals.
These are the four key stages which the letters cover:
If you deliver a letter for each step, the surrounding neighbours will know when you valued, when you were instructed, when you exchanged, and when you sold and they’ll know exactly how long it took. That is extremely POWERFUL stuff!
Do this consistently, make it part of your daily or weekly routine, you will see an increase in your Market Appraisals and your stock list WILL grow!
You can get these 4 letters in my Canvassing Letter Starter Pack for ONLY £29!
What People Are Saying
Branch Manager - Rutter Green
Managing Director - Sansome & George
Managing Director - Red Homes Cardiff
Director - Revolution Estates
About the Author: Chris Kyriacou
Chris Kyriacou is the founder of EAanalytics. Chris has over 15 years of industry experience within both corporate and independent environments.
Chris has a passion for internet marketing and develop training programmes for Estate Agents which bridge the gap between the “Old School” canvassing methods and the very latest lead generation techniques.