With the holiday season approaching, it’s that time of year when new instructions to the market sometimes tend to dry up a little bit.
So what should you be doing during this time?
In my opinion, the holiday season is a great time to be speaking to any stock which is already on the market and hasn’t sold with their current agent. I know this might be frowned upon by some of you, however this is business and stock is not in infinite supply.
Now I’m not saying that you should go out there and tell vendors that you are much better than their current agent or that you’ve got buyers lined up who want to see their property as this may constitute unethical behaviour.
To be honest, they’ve probably heard it all before anyway.
However I am saying that you should be out there actively engaging with all vendors who are currently on the market.
After all it is your marketplace…
Introduce yourself to them, find out what is motivating them to sell and see if you can help them. Remember they probably don’t want to hear how great you are at this stage, but they will most likely love to tell you about any issues they may be experiencing.
At the very least, open some sort of dialogue with a view to starting a relationship. In fact I’d go so far as to say that building relationships with your marketplace will grow your brand into the estate agent of choice in your town and a listing generating machine.
Marketing gets the ball rolling, relationships keep it going…
With that in mind here’s a FREE letter you can start sending which will help you break the ice with potential vendors.
It’s good to note that the response rate with printed letterbox marketing can be hit and miss (mostly miss), but something with a timely, relevant message it can be a great ice breaker and help you get through more doors!
So download the letter today, send it to vendors already on the market and open a dialogue. Remember to follow it up with another letter to see how they are getting on or maybe a handy guide to getting the best price for their home.
My favourite is a personal visit, ask them if they received your letter and start building that relationship…
Most importantly remember to let me know how you get on, I love to hear your success stories!