It’s no secret that estate agents need a strong online presence to be successful in today’s market. However, many agents are making common mistakes with their estate agency websites that are preventing them from generating leads. Which is, of course, the ultimate goal and the point of having a website in the first place.
In this blog post, we will discuss the top mistakes estate agents make with their websites – and how to fix them!
Mistake #1: Not Having a Website
This may seem like an obvious mistake, but many estate agents still do not have a website or treat it as a non-entity. In today’s market, it is essential to have a website to showcase your services and generate your estate agency leads. Potential clients are more likely to find you online than through other methods, so it is important to make sure that you are accessible!
Mistake #2: Not Optimising for Mobile Devices
A website that is not optimised for mobile devices will be difficult to navigate on a smartphone or tablet. Additionally, Google has recently changed its algorithm so that sites that are not mobile friendly appear lower in search results pages than those which have been optimised for mobile. 🤯
Therefore, It is important that estate agents make sure their website is mobile friendly so that potential clients can easily find them and have a great user experience!
Mistake #3: Not Having a Strong SEO Strategy
Many estate agents are not taking advantage of search engine optimization (SEO). SEO is the process of improving the visibility of a website in search engine results pages. By optimising your website for certain keywords, estate agents can generate more leads and increase traffic to their site.
More traffic, more clients!
Mistake #4: Not Having Relevant Content
It’s important that estate agents have content on their website that is relevant to their ideal clients. This content should be well written and provide valuable information. Estate agents should regularly update their website with relevant and interesting content to keep potential clients engaged. They will appreciate the effort you put into providing useful information, and it may help them to decide to work with you!
Walls of text just talking about you and your services are just not that interesting… Try using a blog with regular posts, Google loves this!
Mistake #05: Not Having an Effective Call to Action on Every Page
Whilst it’s last on this list it’s probably the most important and most overlooked. An effective call to action (CTA) is essential for estate agents who want to generate leads from their website. A CTA tells visitors what they need to do in order to get more information or contact the agent. CTAs can be as simple as a button that says “Get More Information” or “Contact Us”.
Make sure your CTA is clear and easy to understand!
What to do next?
Estate agents who are making these mistakes with their website can massively improve their lead generation by fixing them. By following these tips, agents can create a website that is effective in generating leads and growing their business.
If you are an estate agent who is looking for more information on how to improve your website or need a new one, contact us today!
We offer web design services for estate agents that are perfect for estate agents who want to generate more leads from their websites. Our team of experts will work with you to create an estate agent website that is optimised for search engines, has relevant content and has a strong call to action.
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