Whether you are a small independent or a multi brand corporate agency the consistency of your brand is paramount to the impression the public will have of you. Get it wrong and it will cost you clients, get it right and you will add major value to the perception of your brand.
An often overlooked part of agency branding is the humble email signature, but why is this so?
If you think about how many emails your staff send out a day, especially to new clients, then surely they should look amazing every time. Not only is your email signature a brand ambassador but is is a fantastic marketing channel which your clients do not have to opt in to.
Think about it, your average employee sends on average around 1000 emails a month (not including property mailouts) that’s 12,000 a year. Now let’s say you have 5 employees, that’s 60,000 emails a year, each one of which is an opportunity to promote your brand!
Unfortunately most companies email signatures vary from person to person and even office to office. They often contain attachments, which is a massive no no to email spam filters and are simply put badly designed. There is no consistency of brand, no engagement and no call to action. That’s 1,000 missed opportunities per employee per month.
Professional email signatures are a great new source for quality leads and will help you turn email signatures into marketing campaigns. In fact email signature campaigns often outperform traditional email newsletters which are often ignored, go to spam or are simply deleted.
With managed email branding from EAanalytics, we can help you enforce and protect your brand while delivering opportunities to promote your services, showcase awards, highlight events you might be sponsoring and drive customers to your website and social media channels.